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Sweden’s New Volvo Museum Is Inspired By Scandinavian Nature

Forbes, April 14

Few brands embody Scandinavian industrial design as distinctly as Volvo. Known for its focus on safety and reliability, Volvo has long been one of the world’s most prominent brands synonymous with the principles of Nordic design. To celebrate the brand’s long history and its deep connection with Scandinavian values and aesthetics, Volvo has unveiled a new experience center in Gothenburg, Sweden, that’s packed with vintage vehicles, and a whole lot more.